The Thank a Farmer initiative, led by Alabama Agriculture Commissioner Rick Pate, is a statewide campaign launched in early 2025 to raise awareness and appreciation for the vital role farmers play in sustaining Alabama’s communities and economy. With Alabama ranking among the top producers of commodities like poultry, peanuts, and cotton, the campaign uses powerful “By the Numbers” visuals and compelling storytelling to connect consumers with the people and places behind their food. The official website showcases profiles of real family-run farms—including CK Cattle, Hornsby Farms, and Reeves Farms—blending authentic imagery with personal narratives to highlight the diversity and dedication of Alabama’s agricultural community.

The visual storytelling behind the Thank a Farmer campaign was thoughtfully developed to reflect the authenticity and pride of Alabama’s farming community. The branding features clean, approachable design elements—bold typography, warm color palettes, and strong rural imagery—that work together to convey a sense of trust and tradition. High-quality videos and photography bring the campaign to life, offering cinematic glimpses into farm life and heartfelt testimonials from farmers themselves. These creative assets support a wide-reaching media rollout across TV, radio, digital, social, and print. The campaign’s public launch included local voices such as Chef Nicholas Wyatt and State Senator Will Barfoot, connecting agriculture to both everyday life and public service. In tandem with these efforts, a statewide petition is calling for Governor Kay Ivey to designate Sunday, October 12, 2025, as Farmers’ Day in Alabama—a move to formally recognize the essential contributions of farmers across the state.