Professional Truck Drivers and Diesel Technicians are currently rank among the most sought-after and highly-paid positions in the trucking industry. But the industry is facing a workforce shortage that stems from a number of issues, including public relations, lack of industry training information, and negative industry perception.

This workforce development campaign for the Alabama Trucking Association is focused around a dedicated website build that tells the story’s of real Alabama truckers and gives information on career opportunities in the industry.