For Truck Driver Appreciation Week 2024, a special project was launched to honor the hardworking truck drivers across the country. Original, vibrant stickers were designed, featuring custom artwork that paid tribute to the trucking community—celebrating the open road and the essential role trucking plays in keeping the country moving. These stickers were sent to truck drivers as a small token of appreciation for their dedication and tireless efforts.

Along with the stickers, several social media clips and videos were produced to promote the event and raise awareness about the importance of the trucking industry. The videos included interviews with members of Alabama’s trucking community and local state and federal elected officials, who shared personal stories and insights on the significance of truck drivers. These clips helped highlight the vital contributions of truck drivers while amplifying their voices and ensuring they received the recognition they deserve.