“Highway Dreaming” is a public relations campaign based around a song and accompanying music video written, produced, and recorded in Alabama. The goal of this project was to present and represent the trucking industry to a wide audience in a unique way that created excitement and engaged average Alabamians into learning more about the American truck driver and their daily lives.

“Highway Dreaming” pays tribute to the 3.5 million truckers who keep our country moving. Created in collaboration with Alabama Trucking and songwriter Will Stewart, and a band of Alabama-based musicians, and featuring the talented vocals of the “Sweet Tea Trio,” this anthem celebrates the grit, pride, and resilience of America’s 3.5 million truck drivers. With its heartfelt lyrics and catchy tune, “Highway Dreaming” captures the spirit of life on the road, turning long miles into a purpose-driven journey. It’s a tribute to the drivers who deliver for their families, friends, and communities every day.